"Developing the best in customer satisfaction"
Satisfying customers is what our business is all about - and the better we do it, the more successful we shall be.
Customer Satisfaction is so important because we can use it to set us apart from our competitors by making the whole operation a smooth and efficient experience.
We've got to get it right first time, every time - otherwise we might not get a second chance.
It's often the little extras that impress people. They're the things they remember and tell their colleagues and associates about.
That's the way to create goodwill, and that, ultimately, is what builds good working relationships - it's the best kind of advertising there is.
Remember, it's the customer who comes first. Don't make the mistake of thinking that Customer Satisfaction is down to front line staff, it isn't - it should be a way of life for everyone at Apple International, all of us.
We are absolutely obsessed with "Attention To Detail" we think you will be impressed.
"The six expectations of our customers"
Make us feel welcome, Don't keep us waiting
Listen to what we say, Don't ignore us
Keep your promises, Don't be misleading
Understand our needs, Don't be inflexible
Treat us fairly, Don't make presumptions
Fulfill our needs, Don't make excuses